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Men’s Grooming Is Still in Its Infancy

Still plenty of room to grow.

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By: TOM BRANNA

Editor

The men’s grooming market is still taking baby steps. At the “Primal Attraction” session during HBA Global, leaders in mens’ products, including Pirooz Sarshar, co-founder of Grooming Lounge and Brian Robinson, CEO of Zirh International, discussed challenges and opportunities for men’s products in today’s marketplace.     Mr. Robinson talked about challenges and opportunities that exist for new brands entering the men’s product market in various channels, such as super premium (where t...

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